Privacy Policy

Aura Beauty Holdings Pte Ltd, located at 31 Tai Seng Avenue, #08-05, Singapore, North-East Region, 534134, Singapore, is the data controller responsible for the processing of your personal data collected through our site, this service, or our online platform (collectively referred to as "our services").

This privacy policy explains how we collect, use, disclose, and protect information about you when you visit and use our services. We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Personal Data Protection Act (PDPA) of Singapore.

Information We Collect

We collect personal data you provide directly to us when you use our services, such as when you make an inquiry, register an account, place an order, subscribe to a newsletter, or communicate with us. The types of personal data we may collect include:

Contact information, such as your name, email address, postal address, and telephone number.
Account information, such as your username and password.
Payment information, if you make purchases through our services.
Information you provide when you contact us or participate in surveys or promotions.

We also automatically collect certain information about your device and how you interact with our services. This information may include:

Usage data, such as the pages you visit, the features you use, and the time, frequency, and duration of your activities.
Technical data, such as your IP address, browser type and version, operating system, and device identifiers.
Location information, derived from your IP address or device settings.

We use cookies and similar tracking technologies to collect this information. You can manage your cookie preferences through your browser settings.

How We Use Your Information

We use the personal data we collect for various purposes, including:

To provide and maintain our services, including processing transactions and fulfilling orders.
To communicate with you, respond to your inquiries, and provide customer support.
To personalize your experience on our services.
To send you marketing and promotional communications about our products and services, where permitted by law or with your consent.
To analyze usage trends and improve our services.
To detect, prevent, and address technical issues and security incidents.
To comply with legal obligations and protect our rights.

Lawful Basis for Processing

We process your personal data based on the following lawful bases:

Performance of a contract: Where processing is necessary for the performance of a contract with you, such as fulfilling an order.
Legitimate interests: Where processing is necessary for our legitimate interests, such as improving our services or marketing our products, provided that these interests are not overridden by your data protection rights.
Compliance with a legal obligation: Where processing is necessary to comply with a legal obligation, such as tax or regulatory requirements.
Consent: Where you have given your clear consent for specific processing activities, such as receiving marketing communications. You have the right to withdraw your consent at any time.

Sharing Your Information

We may share your personal data with third parties in the following circumstances:

Service providers: We may share data with trusted third-party service providers who perform services on our behalf, such as payment processing, order fulfillment, data hosting, analytics, and marketing assistance. These providers are obligated to protect your data and use it only for the purposes for which it was disclosed.
Business transfers: In connection with a merger, sale of assets, or other business transaction, your data may be transferred to a successor entity.
Legal requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Protection of rights: We may disclose your data when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

We do not sell or rent your personal data to third parties for their marketing purposes without your explicit consent.

International Data Transfers

Your personal data may be transferred to and processed in countries outside of your country of residence, where data protection laws may be different from those in your jurisdiction. We will take steps to ensure that your data receives an adequate level of protection in the countries where it is processed, such as by using standard contractual clauses approved by the relevant authorities or other legally approved transfer mechanisms.

Data Security

We implement appropriate technical and organizational measures designed to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data, including:

Right to access: You have the right to request access to the personal data we hold about you.
Right to rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to erasure: You have the right to request the deletion of your personal data under certain circumstances.
Right to restriction of processing: You have the right to request the restriction of processing of your personal data under certain circumstances.
Right to object to processing: You have the right to object to the processing of your personal data under certain circumstances, such as processing based on legitimate interests or for direct marketing purposes.
Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
Right to withdraw consent: If we process your data based on your consent, you have the right to withdraw that consent at any time.
Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data infringes applicable data protection law.

To exercise any of these rights, please contact us in writing using the physical address provided below.

Third-Party Links

Our services may contain links to websites or services operated by third parties. This privacy policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16 without verifiable parental consent, we will take steps to delete that information.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page, and the revised policy will be effective when posted. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or our data practices, or if you wish to exercise your rights, please contact us in writing at:

Aura Beauty Holdings Pte Ltd

31 Tai Seng Avenue

#08-05

Singapore, North-East Region

534134

Singapore